The stats are clear: 95% of leisure travelers research online and 85% admit that social media influences their travel plans. To reach these potential clients where they are the most, Travel Leaders offers a wide and effective range of digital marketing solutions.

Our dedicated team of digital marketing and social media specialists ensures that the value of your brand and your latest offers are effectively communicated to potential customers 24/7. We make it easy for travelers to discover and connect with travel advisors whether they’re on mobile devices, tablets or desktops, with each transaction just a few clicks away.

Scroll down to see all the options or click one of the links below to jump to a specific section.

Online Acquisition

Agent Profiler Banner Ads

Landing Pages

Direct Mail Acquisition

TRAVELLEADERS.COM

Over 2 million consumers a year visit TravelLeaders.com to search for expert travel agents. Influence these prospects who are active in their buying journey by inserting your branded message in the Agent Profiler search results pages. Consumers searching for an advisor on TravelLeaders.com are highly qualified prospects. They’ve already identified they want an agent for a particular vacation.

TravelLeaders.com connect new customers with the world’s largest online travel advisor marketplace. We drive thousands of unique visitors to our website daily through:

SEO/GEO
SEO/GEO drives qualified consumers to the site and to our member travel advisors’ Agent Profiler pages.

LANDING PAGES
Preferred Supplier promotion pages are featured within the Travel Specials section of the website.

BLOG ARTICLES
TravelBetter blog section offers experiential content for consumers.

AGENT PROFILER
Reach prospective travelers who are active in their buying journey through Agent Profiler banner ads.

24,000+

ADVISORS DISPLAYING
ON TRAVELLEADERS.COM

4.97/5.00★

AVERAGE CONSUMER RATING
BY PAST CUSTOMERS

99.5%

RECOMMENDED BY
PAST CUSTOMERS

258,000+

PUBLISHED REVIEWS
ON TRAVELLEADERS.COM

ONLINE ACQUISITION

We ensure your promotions and content capture the attention of highly targeted consumers and guide them to expert travel advisors who know your product inside and out. With custom organic social media content, highly targeted paid digital tactics and our team of performance-based marketing experts, you can trust that your campaigns will get the exposure needed every step of the way.

Online acquisition promotions are:

  • Viewed by nearly 500,000 consumers on social media
  • Linked to Agent Profiler, TravelLeaders.com and Leaders Edge websites
  • Network-wide Social Sharing


PERFORMANCE-BASED MARKETING

Our performance-based marketing team utilizes past-purchase information to identify target audiences unique to your brand and product, curates content to capture future clientele across social and digital channels and guides them down the path of working with a travel advisor to book your product.

  • Highly targeted digital advertising across channels proven to convert
  • Thoughtful combination of your brand’s message tied in with Travel Advisor value propositioning
  • Weekly optimization for your digital campaigns to ensure your images, messaging and targeting are converting consumers to call and email a travel advisor
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Campaign Components
Social Only Campaign
Full Acquisition Campaign
Paid & Organic Social Media Marketing (Full campaign includes an increased investment into paid marketing)
Paid & Organic Social Media Marketing (Full campaign includes an increased investment into paid marketing)
Paid & Organic Social Media Marketing (Full campaign includes an increased investment into paid marketing)
Network-Wide Social Share
Network-Wide Social Share
Network-Wide Social Share
Leaders Edge Website Product Page
Leaders Edge Website Product Page
Leaders Edge Website Product Page
TravelLeaders.com Promotion Page
TravelLeaders.com Promotion Page
TravelLeaders.com Promotion Page
TravelLeaders.com Blog Page
TravelLeaders.com Blog Page
TravelLeaders.com Blog Page
Additional Paid Digital Tactics
Additional Paid Digital Tactics
Additional Paid Digital Tactics

AGENT PROFILER
BANNER ADS

Complete with 24,000+ travel advisor profiles on TravelLeaders.com, Agent Profiler matches consumers with travel advisors who specialize in your product, brand, destination or consumer interest. Nearly 300,000 qualified leads delivered to advisors annually.

Your display ad will appear among qualified agents who meet expertise attributes of the customer’s search. Increase your exposure, build brand awareness and put your brand message in front of a highly targeted active consideration audience.

COMPONENTS
  • Can be targeted based on destination (Italy, Mexico, Alaska, etc.) or Interest (river cruise, all-inclusive, honeymoon, etc.)
  • Will be featured on any searches for your brand
  • Will click through to your promotion or Spotlight landing page on TravelLeaders.com
  • Traffic to ad comes via organic search results
  • Recommended using in combination with a Spotlight or tactical offer page
SPECIFICATIONS
  • Frequency: Monthly (up to 60 days of exposure)
  • Distribution: Varies by search terms
  • Targeting: Choose from hundreds of destinations and dozens of interests
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SPOTLIGHT & SPOTLIGHT PLUS PAGES

Highlight your brand through a dedicated consumer-facing page on TravelLeaders.com. The Supplier Spotlight and Spotlight Plus pages are great ways to enhance your tactical consumer campaigns throughout the year by giving you more exposure to showcase your brand’s products and benefits through images, copy, videos and more. Spotlight pages are featured within the Travel Inspiration section of the website.

The Supplier Spotlight page and Spotlight Plus page can be customized to fit your brand’s needs. Consult your account manager and our Travel Leaders Network creative team to create custom content. With an established Spotlight page, the opportunities are endless to create and customize customer acquisition campaigns throughout the year, all with the ability to connect to your tactical promotion landing pages created through your Engagement campaigns and your TravelBetter blog content.

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    Campaign Components
    Spotlight Page<br /> 1 page of content
    Spotlight Plus<br /> Up to 6 pages
    Pages with rich media content, including images, videos and copy
    Pages with rich media content, including images, videos and copy
    Pages with rich media content, including images, videos and copy
    Blog articles on TravelLeaders.com
    Blog articles on TravelLeaders.com
    Blog articles on TravelLeaders.com
    Annual exposure on TravelLeaders.com
    Annual exposure on TravelLeaders.com
    Annual exposure on TravelLeaders.com
    Option to add monthly online acquisition campaigns with paid traffic driving
    Option to add monthly online acquisition campaigns with paid traffic driving
    Option to add monthly online acquisition campaigns with paid traffic driving

    DIRECT MAIL ACQUISITION

    This Direct Mail option is for advisors to mail to prospects outside of our Engagement program. Suppliers may choose to sponsor a Supplier-Branded Direct Mail template advisors can order within the Client Builder order system. Choose this option for Supplier Sales Teams looking to leverage local co-op marketing funds for prospecting at the local agency level.

    SPECIFICATIONS
    • Distribution: varies based on individual agency order
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    CONTACT YOUR TRAVEL LEADERS NETWORK ACCOUNT MANAGER TO CUSTOMIZE YOUR PLAN