As a Destination Partner of Travel Leaders Network, you’ll work with our expert team to create tailored marketing solutions designed to engage travel advisors, inspire travelers, and drive bookings. We manage every detail of your campaign strategy and execution, ensuring your destination stays top of mind with our network. Through targeted education and promotion of our Preferred Supplier products, we build advisor awareness and expertise that directly supports your destination. Our omni-channel marketing approach reaches qualified, high-net-worth travelers—turning inspiration into conversion. Discover the full range of opportunities available through our consumer loyalty and acquisition programs, Social Share Pro, and robust advisor marketing initiatives.
EDUCATE ADVISORS
We provide a wide range of tools and opportunities to help our Destination Partners connect with our advisor members. From dedicated B2B emails with optional interactive enhancements and digital experience guide integration, to premium placement in The Navigator (our monthly newsletter), engaging webinars, immersive FAM trips, and valuable face-to-face time at annual Travel Leaders Network events — our portfolio empowers Destination Partners to effectively showcase the unique appeal and offerings of their country, region, or city.
EXPERIENCE GUIDE VS INTERACTIVE EMAIL ADD-ON
Of our many resources, two dynamic digital marketing units elevate destination storytelling through engaging, interactive content.
Experience Guides are multi-page, interactive digital solutions ideal for showcasing a variety of travel themes, regions or itineraries within a destination. With a flexible, visually immersive format, it serves as a compelling standalone piece or as a landing page that supports broader B2B marketing efforts. This guide is well-suited for destinations seeking to communicate depth and variety across multiple areas of interest.
Interactive Email Add-Ons enhance a dedicated B2B email with rich, clickable content — such as maps, embedded videos and expandable pop-up descriptions — designed to drive advisor engagement and improve content retention. This is an ideal complement for destinations looking to make a single message more memorable and interactive.
INSPIRE CONSUMERS
Travel Leaders Network makes it easy for our Destination Partners to educate and inspire consumers. Consumer emails promote preferred supplier offers that are connected to your destination, while stand-alone social media posts and content toolkits are created and distributed by our social team to advisors’ and agencies’ social pages.
We also feature Destination Partners prominently in our flagship print and digital publications — including Postcards, OLTRE, Bucket List and Luxury Travel — which are sent to hundreds of thousands of travelers every year, as well as on TravelLeaders.com Spotlight Pages that feature your destination to high-intent consumers.
DESTINATION CAMPAIGN IN ACTION
Here’s how one Destination Partner took advantage of the multiple resources Travel Leaders Network provides for maximum impact:
- Dedicated B2B email
- Dedicated B2B with interactive add-on
- Dedicated B2C email
- Navigator, digital newsletter
- Experience Guide
- Social Share Pro content toolkit & post
- Consumer spotlight page
- Publication, print & digital
- Luxury Leaders Alliance
- Webinar Series
- Events: EDGE, Luxury Forum, FAM Trip, In-Office Visit, Regional events
UNIQUE DESTINATION OPPORTUNITIES
DESTINATION DISCOVERY CAMPAIGNS
Integrated campaign across Internova brands leveraging the collective strength of our diverse advisor communities.
FOCUS GROUPS OR ADVISORY BOARDS
Build rapport with a trusted group of advisors and gain valuable insights on travel trends to your destination.
RESEARCH PARTNERSHIPS
Customer or advisor sentiment surveys, traveler data & analytics or customer persona research.
IN-DESTINATION EVENT HOSTING
Opportunities include the International Summit, International Luxury Forum or top seller events.
EVENT ACTIVATIONS
Customized event participation strategy across Internova brands including a variety of sponsorships, keynotes, group presentations, 1:1 appointment sessions and entertainment, reception or meal host.
INTERNOVA EVENTS
Opportunities include Internova PLUS, Internova Marketplace, CoNexion and GTC Arrive.
DEDICATED EVENTS
Dedicated events or sales mission series options.
FAM OPPORTUNITIES
- TLN Academy – Take your FAM to the next level by including a dedicated initiative of advisor training and engagement pre- and post-FAM and leverage your destination specialist program to help increase sales to your destination
- Discovery Trips with curated content – Capture real-time testimonials and storytelling through advisor videos to tell your brand story in the voice of the advisor and to create destination advocates
PUBLICATION OPPORTUNITIES
Our flagship publications offer a range of innovative opportunities tailored to enhance destination branding including multi-page ads, editorials, themed sections, inserts and custom stand alone publishing with the option to add integrated digital and social media marketing for a far-reaching brand strategy.
ORIGINAL CONTENT PRODUCTION OPPORTUNITIES
Over the course of 1-3 days, one member of our content creation team will gather photos and videos while experiencing and engaging with your travel product. Travel Leaders Network’s marketing department and our member advisors and agencies will utilize this content across a variety of marketing strategies including social media, email marketing, website, blog and more.
CONNECTING DESTINATIONS & SUPPLIER PARTNERS
Travel Leaders Network harnesses the power of partnership. We combine the brands of Destination Partners around the world with the product of our Preferred Supplier Partners to create strategic marketing programs that stimulate demand and drive ROI. We use both agent and consumer engagement tactics that drive high returns and create loyal clients for life. We also provide opportunities for co-hosted webinars, where a supplier and a destination team up to educate our advisor members, as well as fam trips with preferred partners in your destination.
Your Account Manager can provide more details on our collaborative partnership opportunities among the Destination Tourism Boards, Travel Leaders Network and Preferred Supplier Partners.
